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Avalon Blue Productions
Crystal Beckel _ Avalon Blue Design Grou

Crystal Beckel
Founder & Creative Director

Our 
Story

Avalon Blue began in 2013 as an idea rooted in creativity, escape, and the belief that spaces have the power to shape how people feel. Inspired by coastal living and the idea of creating environments people want to return to, the brand has evolved through years of growth, reinvention, and hands-on experience.

 

What started as Avalon Blue Home eventually expanded into something larger — a vision built around immersive design, storytelling, and intentional experiences. Through vacation rentals, residential projects, remodels, and hospitality-driven environments, one thing remained consistent: creating spaces that feel memorable.

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As a lifelong Florida resident, Crystal's deep connection to the state's coastal communities, tourism industry, and laid-back lifestyle influences every project, helping create experiences that resonate with both guests and locals alike. 

 

Today, Avalon Blue Design Group specializes in experiential design for hospitality, short-term rental, and commercial spaces through the lens of the Avalon Blueprint™, our proprietary design methodology that blends guest experience, strategic thinking, and visual storytelling.

 

Because great design isn’t simply about creating beautiful spaces. It’s about creating places people remember and experiences they want to return to time and time again.

Avalon Blue Design Group
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